From Tech to the world of coffee. 10 years serving coffee roasters.

Alcindo Correa Filho is a Brazilian-born digital marketing and Shopify specialist based in Rothschild, Wisconsin, best known as the founder of InkRoast.

Over more than a decade, he has built a reputation for helping coffee roasters and coffee-adjacent brands turn their online store into a real growth engine — not just a place to list products, but a system that builds trust, drives repeat purchases, and reflects the brand's actual story. He is the founder of InkRoast and has worked with more than 600 coffee, café, and coffee-adjacent brands since 2015 on Shopify development, e-commerce strategy, and digital marketing.

At the heart of his work is the belief that most coffee brands don't have a traffic problem — they have a trust and retention problem, and the fix lives in the store itself: how it's built, how it converts, and how it keeps customers coming back. Before design and e-commerce, Alcindo spent over 20 years managing IT infrastructure and cross-cultural teams, and he brings that same systems-first discipline to Shopify: theme architecture, conversion paths, and data before design decisions. He is a true believer that small, independent coffee brands deserve the same strategic rigor big DTC companies use, and much of what he does is help roasters build a store — and a marketing engine — that can actually scale with them.