Ainanani Kona Coffee Case Study
client
Ainanani Kona Coffee
services
Branding (logo Design)
Shopify Store Design
Packaging Design
year
2024
project link
https://ainananikonacoffee.com
Location: Kona, Hawaii
About the Client
Ainanani Coffee is a family-owned farm located in the volcanic heart of Kona, Hawaii. Since 2022, they’ve been growing 100% organic Kona coffee with care, sustainability, and deep respect for the land. We were honored to bring their vision to life through brand identity, packaging, and a full Shoify Store experience.
Objectives
- Create a logo that expresses the roots, values, and origin of the Ainanani brand
- Design three gusseted matte-laminate coffee bags for: Typica, Geisha, and Catimor (Catymora) varieties
- Build a Shopify e-commerce store that aligns with the brand’s aesthetic and storytelling
Our Contribution
We started with the brand’s foundation—crafting a hand-drawn logo that merges the lush energy of Hawaiian flora with a premium coffee identity. For the packaging, we designed a system that feels elegant yet earthy. Each bag highlights its coffee variety with unique color accents while keeping consistency through layout, materials, and finishes. To complete the customer journey, we developed a fully branded Shopify store—immersive, easy to navigate, and optimized for mobile.
Ainanani’s brand is deeply rooted in Hawaiian heritage, sustainability, and family tradition, so we made sure the design echoed those values. We also designed the branding to celebrate the founder's country. From logo to label, every touchpoint tells a story about origin, care, and community—a reflection of the values Ainanani holds close.
As our most recent client from the Kona area, we’re especially proud to support their journey. Through this partnership, we also reaffirm our own commitment to ethical sourcing and small-batch roasters by supporting organizations like the Kona Coffee Farmers Association.
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