J & E Obsidian Coffee Case Study
client
Jade and Elise Obsidian Coffee
services
Packaging Design
Printing Services (Design in the Label)
year
2023-2025
project link
https://www.jeobsidiancoffee.com/
Location: Belmont, North Carolina
About the Client
Jade and Elise Obsidian Coffee is more than just a coffee brand—it’s a purpose-driven company rooted in social impact. Based in Belmont, NC, they source high-quality Colombian coffee while giving back to the communities that grow it.
Objectives
The goal was to design a vibrant, meaningful coffee packaging system with a distinctly Colombian identity. A key creative direction came from the client’s request to incorporate the Guacamaya—a brightly colored bird native to South America and often seen flying over Colombian coffee plantations. The packaging would include:
- A Glossy Stand-Up Pouch design with three roast variants: Light, Medium, and Dark
- A Keurig-compatible box with complementary visual style
Our Contribution
We began the creative process with in-depth research on both the Guacamaya and its significance in Colombian ecosystems. Our team combined the majestic bird with rich illustrations of coffee plants to create a visual narrative that feels authentic and uplifting.
The branding provided by Jade and Elise Obsidian Coffee centered on empowerment, nature, and a deep connection to Colombian roots. With 5% of profits donated to support education, fair wages, and hunger relief in both Colombia and the U.S., every cup they sell contributes to a greater mission.
To further align with the brand’s mission, we included subtle storytelling cues across the design—like illustrated coffee coffee foliage . The result is packaging that not only looks beautiful on the shelf but also tells a story of purpose, heritage, and transformation—true to the spirit of Jade and Elise Obsidian Coffee.
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