North Winds Premium Pet Food Full Service
client
North Winds Premium Pet Food
services
Branding
Shopify Store Design
Packaging Design
Printing Services (Design in the Label)
Web Design
year
2019-2025
project link
https://mypetsplus.com
About the Client
North Star Premium is a natural pet food company dedicated to improving the lives of pets through nutrition and care. As the premium line of Pets Plus, a family-owned company founded in 1992 by Jim and Mary Joy, North Star Premium was inspired by personal experience—when one of their Labradors required a special diet that was difficult to source locally.
Since 2019, we’ve had the privilege of growing alongside North Star Premium as a strategic design and branding partner, supporting them through every stage of brand evolution.
Objectives
- Complete rebranding, including a new logo, custom imagery, and a refreshed brand identity
- Design an extensive packaging system for their entire product line from dry dog food to canned cat food
- Redesign the website with a retailer locator with Google Maps integration
- Leverage our “Design in The Label” print service to get products into production quickly
- Update all marketing materials, product imagery, and e-commerce content
- Migrate e-commerce to Shopify, preserving all customer and order data
Our Contribution
Our work began with a deep dive into North Star Premium’s values, customers, and product line. From there, we developed a complete brand refresh—modernizing their logo, visual style, and packaging language while retaining the warmth and family roots that define their story. The new packaging design system brings consistency across product categories while allowing each formula its own identity through color, iconography, and photography.
Digitally, we redesigned the product website with Webflow CMS for content flexibility. Then, we migrated their main e-commerce to Shopify, ensuring a smooth transition of product data, customer accounts, and order history.
They also use our design subscription service to stay updated with trends and hosting their website, all included.
North Star Premium’s brand is grounded in trust, transparency, and the belief that every pet deserves the best. To reflect this, we crafted a visual identity that’s clean, approachable, and rooted in nature—blending modern typography, soft natural tones, and pet-focused imagery that connects emotionally with pet parents.
The packaging design reflects the brand’s commitment to quality without compromising simplicity. We designed with shelf impact and legibility in mind while ensuring the materials and layout remained aligned with sustainable practices and production scalability. Our “Design in the Label” service was used during the initial rollout phase, allowing the client to go to market quickly while still showcasing a polished, cohesive look.
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