Sandhill Coffee Case Study
client
Sandhill Coffee
services
Printing Services (Design in the Label)
year
2023-2024
project link
https://sandhillcoffee.com
About the Client
Sandhill Coffee is a small-batch roaster based in Chicago, IL, driven by a love for the outdoors and a commitment to sustainability. Their coffee is roasted for people on the go—adventurers, campers, and everyday explorers—with quality and eco-consciousness leading every decision.
Objectives
The primary goal of this project was to develop a label solution compatible with Sandhill’s compostable 12 oz bags, supporting their sustainability mission while preserving the premium, handcrafted aesthetic of their brand.
Our Contribution
Understanding the compostability requirements, we crafted a minimal-impact label solution that uses less ink over a matte, uncoated paper to reduce its environmental footprint. The label design was developed through our “Design in the Label” service, where the message, art, and branding are seamlessly integrated into a print-ready piece tailored to sustainable materials.
Sandhill Coffee’s brand evokes a sense of calm, adventure, and deep respect for nature. We translated this into a label design that feels earthy and intentional, with a muted color palette and natural textures that mirror the simplicity and beauty of outdoor living.
Our design approach also supported their brand voice of sustainability and authenticity. By using less ink and avoiding gloss or coated materials, the label becomes a quiet statement of environmental responsibility. Every detail—from typography to label shape—was crafted to align with their mission: to roast great coffee while leaving the lightest footprint possible.
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